Line drawing of a detailed rose flower with petals and leaves

Our Story

 We see jewelry as an amazing form of self-expression, and love how a stunning piece makes us feel and shine. Founded in the heart of Los Angeles, our jewelry store was born out of a desire to make trendy, high-quality pieces accessible to everyone. We believe that style should not come with an exorbitant price tag, which is why we pride ourselves on offering exquisite jewelry at a fraction of the cost of big brands. Each collection reflects the vibrant, diverse spirit of LA while maintaining a commitment to craftsmanship and affordability. Our mission is to empower individuals to express themselves through unique accessories that resonate with both current trends and timeless elegance.
A young woman with short dark hair and a big smile sitting inside a giant pumpkin sculpture at a pumpkin patch.
The woman has shoulder-length dark hair, wearing a light-colored mesh top with her arms crossed. The mirror has an ornate gold frame, and reflections of windows and ceiling lights are visible in the background. 
Beautiful, unique, and withstand the test of time. We provide amazing pieces where anyone will find the perfect fit for them.

— Nalia De Leon, Co-Founder

Where Every Petal Blooms in Elegance.

We are dedicated to ensuring that our customers wishes are Fulfilled, Whether it be by offering complementary free shipping ,to our quality items and affordable prices. Having happy customers lets us know that we are doing something right, and is the most important aspect Of this business for us.